Trading Up
'Trading Up' examines why luxury goods still retail at huge premiums, despite selling in greater volumes than ever before.
Luxury World
... luxury , sent down from the paradise of the rich to entertain the masses ? The trend also provoked suspicion that the word ' luxury ' had become devalued . The journalist Dana Thomas argued as much forcefully , in her 2007 book ...
Consumers and Luxury
... luxury debates during the period . In writing about them we need to go beyond issues of modern consumer culture to seek the specific cultural contexts of ... luxury clothes , light furnishings and ornaments . 66 Luxury and necessity.
Luxury Fever
A new luxury fever has America in its grip.
Luxury, Lies and Marketing
Uncovers the truth about luxury brand marketing and shows that like any other commercial brand, they manipulate and influence their customers with traditional commercial techniques.
Luxury Fashion Branding
This groundbreaking fashion branding and management text brings an analytical business dimension to the marketing and corporate techniques of the luxury fashion goods industry.
The Palace of Luxury, and Other Stories
... Luxury . Then he saw the tears fill the eyes of Pureheart as she turned to leave him . Goldenhand took his arm , and presently they reached the Palace of Luxury . The doors were thrown wide open to them , and the giant pointed out the ...
Selling Luxury
... LUXURY WILEY Foreword Selling in a luxury universe is full of magic. Experiences Through Impeccable Service , and Close the Sale Connect with Affluent Customers , Create Unique. Selling high - end luxury creations requires a different set ...
The Rise of Positive Luxury
The content of this book, through different exciting chapters, will generate novel ideas to promote positive luxury business models leading luxury firms to transform their practices by advancing the current understanding of ethical and ...
The Road to Luxury
The book is a must read for all luxury executives." —Grace Nida, Managing Director, Global Luxury Sector, Korn Ferry "This book gives a global view on the luxury industry.
Luxury China
This book covers topics such as: Chinese luxury consumer behaviors and their preferences; possible market entrance strategies; elective retailing; successful communication and advertising strategies; effective campaigns agains counterfeits ...
Luxury Brand Management
Written by the authors of Pro-Logo, this book sets the benchmark for luxury brand management.
Strategies and Structure of the Luxury Clothing and Accessories Sector
Inhaltsangabe:Introduction: The luxury goods industry is a fascinating field.
Global Luxury Trends
This book charts the trends that are shaping the luxury industry, particularly the rise of the luxury industry in Asia and emerging markets.
Luxury Wine Marketing
A textbook and practitioner's guide, written by a leading Professor of Wine Business and a seasoned luxury wine marketing practitioner.
The Spirit of Laws by M. de Secondat, Baron de Montesquieu
... LUXURY , AND THE CONDITION OF WOMEN . CHAPTER I. - Of Luxury . LUXURY is ever in proportion to the inequality of fortunes . If the riches of a state are equally divided , there will be no luxury ; for it is founded merely on the ...
Luxury Retail Management
And while some of the luxury retail rules and models in this book are exclusive to the luxury market, many have lessons for the whole retail sector.
International Luxury Brand Strategy
This book looks at luxury brand management and strategy from theory to practice and presents new theoretical models and solutions for how to create and develop a worldwide luxury brand in the twenty-first century.
Luxury Strategy in Action
Written by experts in Luxury and Fashion Management at SKEMA Business School this exciting new book offers a new perspective that challenges the established rules of the luxury and fashion industry.
The Luxury Strategy
This book is ideal for senior executives in the luxury markets, entrepreneurs wishing to create a luxury brand, and students studying luxury brands in depth.