Applying the Rossiter-Percy Grid to Online Advertising Planning: The Role of Product/Brand Type in Previsit Intentions
This article examines the role of product/brand type on Web site previsit intentions by framing Web site visits according to the theory of planned behavior and ...
Applying the Rossiter-Percy Grid to Online Advertising Planning: The Role of Product/Brand Type in Previsit Intentions
This article examines the role of product/brand type on Web site previsit intentions by framing Web site visits according to the theory of planned behavior and ...
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Comprehensive up-to-date news coverage, aggregated from sources all over the world by Google News.
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