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BrewDog's Brand Health Hits Record Low | Marketing Week posted on...
BrewDog’s brand health just hit a record low 📉
According to YouGov BrandIndex data, BrewDog’s brand health plummeted to an all-time low just before its sale to US cannabis firm Tilray Brands, Inc.
T...
European shoppers prioritize purpose, control, growth: YouGov stu...
Purpose, Control, Growth: The New Shopper Priorities Shaping 2025 Retail
What drives European shoppers today?
According to YouGov’s Trend Reality 2025 – From Signals to Strategy study, three needs to...
Corporates seeking a return to office-working this year face a ne...
As the third lockdown drags on – past Christmas, past the Beast from the Baltic, past who-knows-what-else in the coming weeks – we clearly have a desire to return to the office when safe. YouGov polli...
Promises and Pressures
Your weekly round up of the major health and social care news stories from PLMR's expert team: Nathan Hollow, Lucy Taylor, Jessica Peddie, and Michela Bandilla. When Women Aren’t Heard A new YouGov su...
Redefining standards: How Gen Z is Influencing Food Production an...
Currently, Gen Z has emerged as a key demographic driving awareness and advocacy for sustainable food production and its impact. According to a survey conducted on behalf of Whole Foods Market by YouG...
Who’s Top, Who’s Not: Elections, defections and big tech action
Top: Rhun ap Iorwerth – taking Wales by storm And we’re off! This was the week that the major parties in Wales fired the starting gun for the Welsh election (May 2026) by squaring off against each oth...
KEI Weekly: Sept. 29-Oct. 3, 2025
This week, KEI released its annual KEI–YouGov survey on American attitudes toward the U.S.
Assuring self-driving AI: is the automotive sector ensuring its A...
DG Cities and YouGov are partnering to explore the UK’s self-driving industry’s understanding of AI assurance. This study is being undertaken by DG Cities for the Centre for Data Ethics and Innovation...
The Research Industry: Bad and Better at the Same Time
I read a lot of posts from people as 2019 winded down, reflecting on their year, their decade, their jobs, and their lives. I also did a bit of reflecting, thinking about my career and how I ended up ...
UK SMEs Could Save £2.7bn in National Insurance - Research Uncove...
Howden, the global insurance intermediary, recently shared key findings from its survey on how recent fiscal changes are impacting UK SMEs, workforce decisions, and employee benefits strategies. Condu...
Hunger, hardship and Keir Starmer
Last week the Prime Minister warned that things will get worse before they get better. Our new research with YouGov shows that fear is shared by many people on the lowest incomes: 4 in 10 people on Un...
YouGov Surveys: Self-serve | LinkedIn
YouGov Surveys: Self-serve | Discover real answers, from real people in your target audience, no matter how niche, with our panel-powered survey building platform (available for US and UK). Connect wi...
How Labour Could Win: The Condorcet Loser in UK Election
A recent YouGov poll last week, Tuesday 30 May, provoked a discussion of a likely ‘hung parliament’ in the upcoming UK election. Voters are challenged, faced with many candidates across a spectrum of ...
The Brand Adventure of Sbanken: Reflections and Takeaways
For some weeks ago YouGov Brand Index recognized Sbanken as one of the top recommended brands in Norway. This led me to some reflections on our brand journey and lessons learned along the way.
Return to work leadership priorities - wherever you’ll be based
Could it be that predictions about the end of office life have been a little premature? New YouGov research shows a sizeable percentage of the UK wants a return to office life just as it used to be be...
Is now the time to pull the shutters down on innovation?
Rainmaking commissioned YouGov to poll 312 Director level and C-suite executives. Our global research reveals that in March, before extensive Covid-19 restrictions, just 8% of businesses surveyed said...
How to build a high-growth agency in the Middle East in 2026 🚀
Today in Dubai, we unveiled the MENA region’s first data-led benchmark of commercial performance across marketing communications agencies – revealing where growth is heading in 2026. Built in partners...
No budget for HR tech? You can still successfully drive retention
Great article, written by Sarah Hernon, Principal Consultant – Right Management UK Shifting demographics, skills shortages and ongoing attrition continue to cause problems for businesses across the wo...
Don’t forget the Customer Experience this Black Friday & Cyber Mo...
This year, amid the pandemic supply chain shortages and recent shipping delays, consumers are already planning for the holidays well before the season. In fact, according to a new survey from logistic...
Almost a third of UK adults unaware that regular exercise reduces...
Almost a third of adults in the UK (32%) don’t know that regular exercise can reduce your risk of developing bowel cancer, a YouGov poll commissioned by us has found. Staying physically active – takin...