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Introduction to Electronic Commerce and Social Commerce
This is a complete update of the best-selling undergraduate textbook on Electronic Commerce (EC). New to this 4th Edition is the addition of material on Social Commerce (two chapters); a new tutorial ...
View Book →The McGraw-Hill 36-Hour Course: Online Marketing
A crash course on the most dynamic marketing platform today! Online marketing has evolved far beyond flashy websites and banner ads shouting at customers about your product. It's about using an array ...
View Book →E-commerce
For the undergraduate and graduate e-commerce course in any business discipline. This comprehensive, market-leading text emphasizes the three major driving forces behind e-commerce to provide a cohere...
View Book →Electronic Commerce
Throughout the book, theoretical foundations necessary for understanding Electronic Commerce (EC) are presented, ranging from consumer behavior to the economic theory of competition. Furthermore, this...
View Book →The Motivated Job Search: 2nd Edition
Book one in the Motivated Series by Brian E. Howard./b?brbriIf you're conducting a job search for a professional position or considering such a job search, you should read this book. Brian Howard prov...
View Book →Enterprise 2.0: The behavioral enterprise
Every day, business leaders read about the shift in essential business practices and consumer-buying behavior brought about by the Internet. This two-volume set introduces readers to these shifts and ...
View Book →Electronic Commerce 2018
This new Edition of Electronic Commerce is a complete update of the leading graduate level/advanced undergraduate level textbook on the subject. Electronic commerce (EC) describes the manner in which ...
View Book →Wholesale 101: A Guide to Product Sourcing for Entrepreneurs and Small Business Owners
Learn the Secrets to Succeeding in Global Trade Wholesale 101 provides the tools and insight you need to launch a successful business by combining various platforms—B2B sites, trade shows, trading c...
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Kafka: The Definitive Guide
Real-Time Data and Stream Processing at Scale...
View Book →The DotCrime Manifesto
The dotCrime Manifesto begins with a revealing new look at the challenge of Internet crime -- and a surprising look at today's Internet criminals. You'll discover why the Internet's lack of accountabi...
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Building a Magnetic Culture: How to Attract and Retain Top Talent to Create an Engaged, Productive W
Attract top talent and energize your workforce with a MAGNETIC CULTURE “Sheridan outlines simple but powerful steps to take in creating and maintaining an organization that fosters an environment wi...
View Book →Likeable Social Media: How to Delight Your Customers, Create an Irresistible Brand, and Be Generally
THE NEW YORK TIMES AND USA TODAY BESTSELLER! The secret to successful word-of-mouth marketing on the social web is easy: BE LIKEABLE. A friend’s recommendation is more powerful than any advertisemen...
View Book →Lawlor V. North American Corporation of Illinois
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View Book →Translation as a Social Activity
"The new communications infrastructure based on Web 2.0 suggests a formidable impact on translation. The prevailing technological trends for 'openness', 'sharing' and 'collaboration' are prompting par...
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Digital Business Models
Concepts, Models, and the Alphabet Case Study...
View Book →The Truth about Profiting from Social Networking
Examining the popularity of social networking, this title offers advice on making the most of online connections, social networking strategies, tips for guarding privacy, and a look at the future of s...
View Book →The New Community Rules
Blogs, networking sites, and other examples of the social web provide businesses with a largely untapped marketing channel for products and services. But how do you take advantage of them? With The Ne...
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Digital Dilemmas
Exploring Social Media Ethics in Organizations...
View Book →5 Steps to Rapid Employment: The Job You Want at the Pay You Deserve
Sporadically responding to job openings is not the way to find lucrative employment. In today's job market, you have to separate yourself from the competition with crystal clarity—which means approa...
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