Quick Answer: Tito's Handmade Vodka is a vodka brand made by Fifth Generation, founded by Tito Beveridge in 1997 in Austin, Texas – specializing in vodka made from yellow corn, rather than potatoes or wheat. It is distilled six times and unaged. Marketing its brand as "Tito's Handmade Vodka", the company originally craft-distilled its products in copper-pot stills at Texas' first legal distillery. By 2001, the brand was no longer a microdistillery, having surpassed the industry standard of 40,000 cases for a craft distillery as defined by the Distilled Spirits Council of the United States. Now made in a facility with 10 floor-to-ceiling stills and equipment bottling 500 cases an hour, the brand recorded a sales volume around 3.8 million 9-liter cases in the United States as of 2016 and a market share of 7.1% of the United States vodka market as of 2017.