Music Sponsorship at a Turning Point
... sponsorships 4. Stage: Since 2003 Instrumentalisation and increased efficiency- orientation - - Increased strategic approach and orientation of sponsorships Professionalization in cultural, social and environmental sponsorships - Focus ...
Sport Promotion and Sales Management
... sponsorship portfolio began to expand exponentially ; however , FedEx reviewed and revised its sponsorship objectives accord- ingly . What are those objectives ? FedEx expects its investments in sponsorships to • engage customers in ...
Sports Sponsorship and Branding
... sponsorship also increase (Zdravkovic & Till, 2012). The very picture of the results brands get from sports sponsorships is the sponsorship in cricket of English insurance enterprise Cornhill when the enterprise was having difficulties ...
Sponsorship: For a Return on Investment
... sponsorships , remain unmeasured . It is therefore unknown whether some sponsorships are successful or not . To compound this , for those that want to evaluate their sponsorships , there are too few reliable methods by which to do so ...
All About Sponsorships
Originally published by Stevenson, Inc., this practical resource provides nonprofit leaders and professionals with information to help fund needed programs and services, supplement annual gift revenue, avoid budget cutbacks, and meet or ...
Made Possible By
Made Possible By is a step-by-step guide to securing successful, sustainable corporate sponsorships that will provide financial stability, increase visibility, and help your nonprofit achieve its mission.
Growing Brands Through Sponsorship
... sponsorship managers. An additional plus of co-sponsorships is the reduced financial load to be absorbed by any one sponsor, since the total sponsorship cost is divided among multiple contributors. Effectively, multiple brands ...
Sponsorship in Marketing
This is an essential textbook for any course on sponsorship, and invaluable reading for any practitioner working in sport marketing, sport business, events marketing, arts administration, business communication, or marketing management.
The Sponsorship Seeker's Toolkit, Fourth Edition
... sponsorships. Only if something really extraordinary comes along will they breach this plan. In addition, companies need time to maximize sponsorships. Usually, the more product lines, customer types, distribution channels, and so on ...
Arts Sponsorship in the USA and Germany
... sponsorships . Most frequently used are sports sponsorships , secondly arts sponsorships , followed by sponsorships in the social , scientific , media , and ecological sector ( Weis 2004 , p . 513 ) . A topical example for sports ...
Sponsorship Strategy: Practical Approaches to Powerful Sponsorships
This book blends sponsorship research and relevant strategies with real-world experience to help sports organizations, nonprofits and corporate brands achieve the best business results.
Sponsor- and Country-Related Predictors of Sponsorship Effectiveness
Christian Lucas investigates the effectiveness of sports sponsorships.
Developing Successful Sport Sponsorship Plans
... sponsorships as a tac- tical discipline are used in no less than five very different ways . Other brands focus on businesses [ b - to - b ] or consumers [ b - to - c ] , but FedEx has to keep both on the radar screen . Although the ...
Event Sponsorship
State-of-the-art methods for finding, securing, and retaining the best corporate sponsors The authoritative guide to creating and closing deals with irresistible ROIs Event Sponsorship provides step-by-step guidelines for attracting, ...
The Sponsorship Manual
This Second Edition has been updated with even more comprehensive information on the industry.
How to Get Sponsorships and Endorsements
Whether you are representing a non-profit organization, a musician in a band, or an athlete looking for product and cash support, this book will become a resource that you can turn to over and over again.
The Athlete's Guide to Sponsorship
... sponsorship , athletes are sponsored individually . Com- panies find team sponsorships desirable because the impact of exposure can be greater . However , team sponsorships usually cost more for the sponsor because there are more people ...
Sell Your Event!
From finding and approaching the right prospects for your event, to building loyal sponsors that return year after year, this book provides real-world guidance and insights on how to maximize your event-sponsor partnership.Based on ...
Sponsorship in Marketing
This is essential reading for all students and practitioners working in sport marketing, sport business, events marketing, arts administration, business communication or marketing management.
The Sponsorship Handbook
The Sponsorship Handbook is a practical guide to sponsorship aimed at practitioners both working for sponsoring companies and those searching for sponsorship.