Bravia (brand)

Bravia is a brand of Sony Visual Products Inc., a wholly owned subsidiary of Sony, and is used for its television products. Its name is a backronym for "Best Resolution Audio Visual Integrated Architecture". All Sony high-definition flat-panel LCD televisions in North America have carried the logo for Bravia since 2005. Bravia replaces the "LCD WEGA," which Sony used for their LCD TVs until summer 2005. In 2014, Bravia was made into a subsidiary rather than simply a brand of products.