Today, fandom functions as a co-creative, identity-shaping system where fans play a meaningful role in the evolution of both the IP they love and the brands who seek to join in on the action. These fa...
Simon Pegg grew up devouring Hollywood blockbusters, like a lot of kids do. He poured everything he learned about movies into the first big film scripts he wrote,Shaunof the DeadandHot Fuzz, which are...
Reaction to the death of Canadian actor Jonathan Crombie, whosuffered a fatal brain hemmorhageat 48 last week, shows that theAnne of Green Gablesstar was quite a teen heartthrob in his younger years. ...
Simon Pegg grew up devouring Hollywood blockbusters, like a lot of kids do. He poured everything he learned about movies into the first big film scripts he wrote,Shaunof the DeadandHot Fuzz, which are...
Simon Pegg grew up devouring Hollywood blockbusters, like a lot of kids do. He poured everything he learned about movies into the first big film scripts he wrote,Shaunof the DeadandHot Fuzz, which are...
Steve Milton, CEO, Chain “Affordability” has become business’s favorite new buzzword – and for good reason. US inflation remains high, alongside pricing oneveryday household expenses. As a result,cou...
A lot of brands do not want fandom at all.
What they actually want are the optics of fandom.
Because real fandom engagement is super messy, and emotional. It’s seriously opinionated. And it hardly e...
It's time for me to come clean: I'm a fangirl. Unlike regular fans, who have a strong interest in or admiration for a particular person or thing, "fangirls," according to the dictionary, are girls who...
For one VancouverStar Warsfan, it's sad news thatThe Last Jedistar Kelly Marie Tran has quit social media due to harassment from so-called fans. But it's not exactly surprising. "Women and people of c...
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How far would you go to show your favourite celebrity how much you love them? That question drivesSwarm,the latest horror-thriller series from Amazon Prime. A thinly-veiled metaphor for Beyoncé's fan...
How far would you go to show your favourite celebrity how much you love them? That question drivesSwarm,the latest horror-thriller series from Amazon Prime. A thinly-veiled metaphor for Beyoncé's fan...
Quali sono oggi i modelli di riferimento per chi cresce in un mondo che sembra aver abbandonato i giovani ai limiti della società? Fra ispirazioni presenti e sogni futuri, proviamo a raccontarlo insie...
Quali sono oggi i modelli di riferimento per chi cresce in un mondo che sembra aver abbandonato i giovani ai limiti della società? Fra ispirazioni presenti e sogni futuri, proviamo a raccontarlo insie...
It's time for me to come clean: I'm a fangirl. Unlike regular fans, who have a strong interest in or admiration for a particular person or thing, "fangirls," according to the dictionary, are girls who...
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Sports marketing strategy became so obsessed with fandom and community, but tapping into fandom isn’t a strategy.
Once approached solely through the lens of sponsorships, endorsements and massive me...
Quali sono oggi i modelli di riferimento per chi cresce in un mondo che sembra aver abbandonato i giovani ai limiti della società? Fra ispirazioni presenti e sogni futuri, proviamo a raccontarlo insie...
Every year, the Calgary Expo takes us out of this world — and CBC is excited to once again be part of the excitement. To kick it all off, we'll be hosting the Fan Zone at the POW! Parade of Wonders, w...
Mentre la HBO lavora al reboot ufficiale, il fandom dei Dramione aspetta il film ispirato ad Alchemised, saga fantasy che racconta la loro storia d’amore con deriva from enemies to lovers. Ma cosa c’è...
