The boss of embattled carmaker Jaguar has again defended a dramatic rebrand that caused online backlash as it launched its new car in Miami. The 89-year-old British car brand unveiled a sleek new elec...
If there is one charitable thing to say about Jaguar’s new brand campaign, it’s that people are, at the very least, finally talking about the ailing U.K. carmaker again. A new spot that aired on socia...
The spots gave it away. Just like a human fingerprint, the rosette pattern on each jaguar is unique so researchers knew they had a new animal on their hands after reviewing images captured by a remote...
If there is one charitable thing to say about Jaguar’s new brand campaign, it’s that people are, at the very least, finally talking about the ailing U.K. carmaker again. A new spot that aired on socia...
Before Jaguar Land Rover can reach its ambitious goal of doubling worldwide sales by the end of the decade, it needs to make more cars. Its answer isn’t Mexico—a hotbed of automotive activity—but Slov...
An employee was injured by a jaguar at the Greater Vancouver Zoo last month, according to WorkSafeBC,which said the incident had the potential for "serious injury." An inspection report obtained by CB...
The prospects for the Jaguar and Land Rover brands under the ownership of Tata Motors of India looked weirdly uncertain in 2008, as the global financial crisis unfolded with no clear indicator whether...
Read story transcript >> Moments of Disruption is part of our series,The Disruptors. Since he was a child, growing up in the Chihuahuan desert in central Mexico,Sergio Aviladreamed of working with big...
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